Mike Lane is a thirty-year old living in Tampa, Florida. By day he works as a roofer while at night, as Magic Mike, he is the star attraction of the Kings of Tampa, a group of male strippers. Secretly he wants out in order to further a projected furniture-making business but his credit rating precludes a bank loan for this despite his considerable savings. One night Adam, a teen-aged work-mate of Mike, follows him to the club and, when one of the acts is unable to go on, he is prevailed upon to strip - becoming a huge hit. However success goes to his head and his foolish actions not only threaten to jeopardize his sister Brooke's relationship with Mike but Mike's ambitions as well.